7 Types Of Marketing Videos


Where does one begin when they want to start pumping out video content and what is it that hooks the viewer? The internet is a breeding ground for visual marketing and as of recently, it seems everyone is getting on board.

As a society, we’ve gotten too busy to read long product descriptions or dig deep into services. We want to see the product in action. Video marketing can capture a wide audience, even the laziest ones. It’s important to grab not only to the eyes but also to the ears of the potential client. One fifth of viewers will click away in the first 10 seconds. The hooks should get to the point and grab the viewer within the first 5-10 seconds.

So what are the best ways to grab your viewers?

Let’s dive into 7 types of video marketing that will help make you successful in snagging the attention of your audience.

1. Humor and/or Emotional Videos

People share emotions, not facts. We are designed to remember an encounter that sparks an emotional reaction, whether through humor, fear, or pleasure.

76% of users say they would share a branded video with their friends if it was entertaining. Using humor is a great way to tap into our basic need for a good laugh and encourage video sharing.

2. How-To-Use Videos

Instructional videos can be used to teach your audience something new or build knowledge they'll need to better understand your business and/or product. Introduce the topic and get right into the meat & potatoes of video’s tutorial. Speak directly to your audience, avoid jargon, and show, don’t tell. Always remember to keep it simple.

3. Mobile Friendly Content

People like to watch videos on the go via their smartphones. Consumers want to see videos from brands, more than any other type of content. We’re all so attached to our phones these days that targeting your viewers through social media is gold. Advertising through Facebook, Instagram, and Youtube, are prime places to grab clientele because these apps have the most amount of traffic.

4. Explainer Videos

Fictional storyline showing someone's struggle and how the product helped them overcome the issue is a great way to engage your viewers. Get your message out within the first 5-10 seconds of the video to hook your viewer and inject emotion to leave a lasting impression.

Remember to keep it simple; the shorter, the better. Cut to, the problem, the solution, show how it works, and what the viewer can do next to obtain the product.

5. Customer Testimonial Videos

Customer Testimonials are a great way to encourage your prospects to say “yes” to your product, to achieve your marketing goals, and to increase your sales. There’s no need for a script here, the more candid the better however make sure to discuss with the client what questions you’ll be going over before you hit record. This will allow the person delivering the feedback enough preparation and time to think about their response Let the client highlight the benefits of the product rather than the features and focus on WHY the clients used the product rather that what it does or how it does it.

6. Live Videos

Live streaming platforms such as Facebook Live and Instagram Live are a wonderful way to connect with your audience. Live video gives your viewers a behind-the-scenes look at your product/business. Viewers spend up to 8.1x longer with live video than with an already posted video. Live-stream interviews, presentations, and events, to keep yourself visible to your viewers. Live videos are also a wonderful way to engage with the clientele. Encourage them to ask questions and to comment. Seeing you respond and being your authentic self whilst doing so keeps the viewer’s attention span. Remember, they can sense when you’re phoning it in.

7. Animated Videos

Companies that have complex services struggle to explain their product quickly and efficiently, which is why animated videos are increasingly more popular with business these days. 65% of people are visual learners, and 90% of the information transmitted to the brain is visual.

Consumers have short attention spans and will only invest so much time on a video or article. Animation captures emotions that grab the viewer, sparking conversation, and make your audience want to follow along to the end. Showcase what the product does, how it functions, and why the audience would you want this product or service. Find the right tone, keep it light and fun, and highlight the product benefits to ensure a successful animated promo.