Facebook Pixel Event Tracker

 
 

A business always wants to know what their customers are doing when it comes to their purchasing decisions. It’s no different when it comes to customers buying online. We have always used Google Tag Manager and created triggers to track website views, clicks on products and how long a person stays on a website.

We saw there is a new option that Facebook Pixel is offering now and its Event Setups. Its an easy way to track item clicks on your website and see what people might be adding to their cart to buy or how they might be navigating your website.

It’s good to start collecting as much data and analytics as possible because when your business starts running Facebook ads, you are able to target those individuals and even create look alike audiences that have the same interest in the people that have already bough your service or products.