Fitness Shoot Behind The Scenes

Our client Hustle House, a fitness company located in Charlotte, North Carolina needed a commercial to promote their new Fitness On Demand videos that we created for them.

We needed to create an ad that is under 60 seconds that would be used on social media platforms such as Facebook, Instagram and LinkedIn to drive traffic to their new app. Having all of these wonderful fitness videos for people to see and follow along mean nothing if its not getting in front of anyone.

So or team got to work on storyboarded out what it would be like for a person to be using the app. We wanted to show the vide that following the new workouts would be like being right there with the trainers in the studio with them. As if you have been transported to Hustle Houses Studio for the 20 to 40 minute workouts.

In the video, you will see shot by shot on the cameras we used, the lighting and the locations side by side. Wee where happy how it all turned out. The video production team did an amazing job bring this vision to life.