Commercial Shoot Behind The Scenes
Bringing a script to life is the most rewarding part of being a filmmaker. Picking out the location, set design, and working out the dance between the camera operator and the actor is just amazing in video production.
Bringing a script to life is the most rewarding part of being a filmmaker. Picking out the location, set design, and working out the dance between the camera operator and the actor is just amazing in video production.
Here we are going over step by step of the opening scene for Serenity Insurance located in Charlotte North Carolina. We had to create a story of a man that lost his wife and even though he is heartbroken, Serenity took care of the hardships of planning a funeral as someone is grieving.
So we were in the business of making people cry. When it comes to video production and creating an emotion, it really comes down to picking the right actor to bring that out. Charlotte has a good range of actors and after a good casting call, we found our man to bring that emotion on screen.
The commercial took about 5 weeks of planning from finding the right actor, location, and writing out the script. When it comes to video production in Charlotte, Starks Media will be sure to plan, script, and execute the best video for you and your brand.
Fitness Shoot Behind The Scenes
Our client Hustle House, a fitness company located in Charlotte, North Carolina needed a commercial to promote their new Fitness On Demand videos that we created for them.
Our client Hustle House, a fitness company located in Charlotte, North Carolina needed a commercial to promote their new Fitness On Demand videos that we created for them.
We needed to create an ad that is under 60 seconds that would be used on social media platforms such as Facebook, Instagram and LinkedIn to drive traffic to their new app. Having all of these wonderful fitness videos for people to see and follow along mean nothing if its not getting in front of anyone.
So or team got to work on storyboarded out what it would be like for a person to be using the app. We wanted to show the vide that following the new workouts would be like being right there with the trainers in the studio with them. As if you have been transported to Hustle Houses Studio for the 20 to 40 minute workouts.
In the video, you will see shot by shot on the cameras we used, the lighting and the locations side by side. Wee where happy how it all turned out. The video production team did an amazing job bring this vision to life.