ZIM Aircraft Seating Group
One company.
Two continents.
One film.
A reshoot of the Greensboro facility, rebuilt into a single global corporate video with the existing German footage. Two options below, priced separately.
01 / The situation
The two halves don't read as one company.
The German portion follows a clear line and reflects the brand. The Greensboro portion does not. Lighting falls short, the spaces weren't dressed before the camera rolled, cabling and clutter sit in frame, and the people on screen don't look like they want to be there.
Cut together, the result reads as a mid-size manufacturer in southern Germany with a second site attached, rather than a global aircraft seating group on a clear path to premium. The fix is not a patch. It is a reshoot of the US material against a story built to carry both facilities, then a single edit graded to the current brand standard rather than the lighter blue used in 2021.
This proposal covers that work end to end: story, shoot, edit, voice-over, and delivery. The visual effects and product visualization discussed on the call are priced separately as Option B, so the decision stays yours.
02 / What the film has to do
Objectives
- Produce one cohesive 90 to 120 second global corporate video presenting both facilities as a single ZIM brand.
- Reshoot Greensboro to match the visual quality, lighting, and storytelling of the existing German footage.
- Grade everything to the current brand standard: Core Blue, Pantone 295, hex 1B2D4F, not the lighter 2021 blue.
- Position ZIM as dynamic, agile, and innovation led, on a clear path to the premium segment.
- Deliver in English with professional voice-over, ready for the website relaunch and the April exhibition.
New to ZIM
People who have never heard of the company and need to understand what it makes and how.
Customers & OEMs
Airlines, Airbus, and Boeing, watching for capability, scale, and premium credibility.
Internal & future team
Employees and candidates who should finish the film proud to be part of ZIM.
Informative from a corporate point of view, not a sales pitch. The same cut has to work for all three.
03 / Scope
What gets built
Included in both options
- Pre-production site tour of the Greensboro facility, shot list, and storyline development.
- One day of on-location filming in Greensboro, with a two person crew directing set dressing on the floor.
- Integration of the existing German footage into one unified storyline.
- Full edit: assembly, pacing, color grading to the brand palette, sound design, and music licensing.
- English voice-over script written with ZIM leadership, plus professional voice-over recording.
- Two rounds of revision with the leadership team.
- Final delivery for web, exhibition and trade show display, and internal use.
Added in Option B
- CAD to render product visualization of The Frame, ZP630, shown installed in an aircraft cabin.
- Custom visual effects and motion graphics, including the transition device carrying the viewer from Germany to Greensboro.
- One additional revision round covering the effects and product visualization work.
04 / Reference work
We have told this exact story before.
Multi-site manufacturers, one operation, one film. Below are two pieces closest in scale and subject to what ZIM needs.
ZONKD
El Salvador & Raleigh, NC · Facility series
We traveled to El Salvador to capture Zonkd's mattress cover production, then built a video series covering both their Salvadoran and Raleigh operations for the sales team to carry into meetings. The project also produced two convention pieces cut for 120 inch displays at ISPA in Las Vegas.
It is the same problem ZIM has: two facilities on different continents that had to come across as one operation with one standard.
View the case study New tab
Textile Product Video
Product & manufacturing focus
A product led piece shot inside a working textile operation, moving between the material, the machinery, and the finished product. The closest reference for how we would treat The Frame on screen: the seat as the subject, the factory as the proof behind it.
Same discipline of lighting a live production floor without shutting it down.
Watch the video New tab
The subject · Option B
The Frame, ZP630
Your Red Dot Award winner is the strongest single asset the film has, and it is the one thing a factory floor cannot fully show: the seat in service, in a cabin, at altitude.
Option B takes your CAD files and renders The Frame installed in an aircraft cabin, matching the product renders already on your site, so the wooden frame and the kinematic system read the way they do in person.
Product image courtesy of ZIM Aircraft Seating Group.
05 / Investment
Two options
Both cover the full filming and editing scope. Option B adds product visualization and visual effects. Compare below, then see the line items for each.
| What's included | Option A Filming & Editing |
Option B Plus Visual Effects |
|---|---|---|
| On-location filming, 1 day, Greensboro NC | Included | Included |
| Footage integration, US and Germany, one storyline | Included | Included |
| Full editing, color grading, sound design | Included | Included |
| Voice-over script and professional recording | Included | Included |
| CAD to render product visualization, The Frame ZP630 | Not included | Included |
| Custom visual effects and motion graphics | Not included | Included |
| Revision rounds | 2 | 2 + 1 VFX |
| Estimated total | $8,700 | $11,550 |
Option A
Filming & Editing
The US reshoot, footage integration, full edit, and voice-over. No CAD product visualization or custom visual effects.
| Line item | Qty | Price |
|---|---|---|
| Pre-production & planning Site tour of the Greensboro facility, shot list and storyline development, coordination with your on-site contact, brand and color alignment to Pantone 295. | 1 | $800 |
| On-location filming, Greensboro NC One day shoot, two person crew of director/DP and producer, camera, lighting, audio, and set dressing direction to match the German footage. | 1 | $3,100 |
| Footage integration & story development Reviewing and incorporating the existing German footage, developing one unified storyline and the narrative bridge between the two facilities. | 1 | $700 |
| Full editing services Offline and online edit, cut assembly, pacing, color grading to the current brand palette, sound design, and music licensing. | 1 | $2,300 |
| Voice-over script writing English script drafted with ZIM leadership and written to serve all three audiences at once. | 1 | $550 |
| Professional voice-over recording Casting and studio recording of professional English voice talent, delivered as a final mixed track. | 1 | $950 |
| Revisions, 2 rounds Two rounds of review and revision with the ZIM leadership team. | 1 | $0 |
| Final delivery & export package Final master plus exports for web, exhibition and trade show display, and internal use. | 1 | $300 |
| Option A total | $8,700 |
Option B
Filming, Editing & Visual Effects
Everything in Option A, plus photoreal CAD based visualization of The Frame installed in an aircraft cabin and a custom effects package to lift the pace and agility of the cut.
| Line item | Qty | Price |
|---|---|---|
| Pre-production & planning Site tour of the Greensboro facility, shot list and storyline development, coordination with your on-site contact, brand and color alignment to Pantone 295. | 1 | $800 |
| On-location filming, Greensboro NC One day shoot, two person crew of director/DP and producer, camera, lighting, audio, and set dressing direction to match the German footage. | 1 | $3,100 |
| Footage integration & story development Reviewing and incorporating the existing German footage, developing one unified storyline and the narrative bridge between the two facilities. | 1 | $700 |
| Full editing services Offline and online edit, cut assembly, pacing, color grading to the current brand palette, sound design, and music licensing. | 1 | $2,300 |
| Voice-over script writing English script drafted with ZIM leadership and written to serve all three audiences at once. | 1 | $550 |
| Professional voice-over recording Casting and studio recording of professional English voice talent, delivered as a final mixed track. | 1 | $950 |
| CAD to render product visualization, The Frame ZP630 Import ZIM supplied CAD files for the Red Dot Award winning seat and produce photoreal renders and animation of it installed in an aircraft cabin, matching your website product renders. | 1 | $1,100 |
| Visual effects & motion graphics package Custom transition sequence carrying the viewer from Germany to Greensboro, animated on-screen text and lower thirds, and pacing driven motion graphics. | 1 | $1,100 |
| VFX revision round One additional revision round specific to the effects and product visualization, beyond the two standard editing rounds. | 1 | $650 |
| Revisions, 2 rounds Two rounds of review and revision with the ZIM leadership team. | 1 | $0 |
| Final delivery & export package Final master plus exports for web, exhibition and trade show display, and internal use. | 1 | $300 |
| Option B total | $11,550 |
06 / Schedule
Delivered early to mid Q4
Ahead of the website relaunch and with clear lead time before the April exhibition. The schedule is the same for both options.
07 / The fine print
Assumptions & terms
- Pricing is a good faith estimate based on the scope discussed on 6 August 2026, confirmed once the shot list and story treatment are locked.
- One day of on-location filming in Greensboro is included in both options. Additional shoot days are billed at the standard day rate.
- ZIM provides a local point of contact at Greensboro, current facility photographs, and support preparing the filming areas before the crew arrives.
- Existing German footage is supplied by ZIM at original resolution for integration.
- All final cuts are graded to the current brand standard, Pantone 295 and hex 1B2D4F, rather than the lighter blue used in the 2021 cut.
- Two revision rounds are included in both options. Option B adds one further round for the effects and visualization work. Additional rounds are billed hourly.
- Delivery includes export formats for web, exhibition and trade show display, and internal use.
- Music licensing is included up to a standard sync license. Premium or exclusive tracks may carry an additional fee.
- Product visualization in Option B is built from ZIM supplied CAD files for The Frame. Render fidelity depends on the completeness of the CAD and material data provided.
- Visual effects, including the Germany to Greensboro transition, are storyboarded and approved before final animation.
08 / Next steps
How we start
Questions, or ready to lock a date?
Reply to Bobby bobby@starksmedia.com