Case Study: Mayo Clinic
Designing a bespoke immersive VR platform to improve patient engagement, emotional response, and experience.
Partnering with one of the world’s most trusted healthcare institutions.
The Challenge
Mayo Clinic sought to address a problem that traditional healthcare tools struggled to solve:
Patients experiencing anxiety and emotional distress
Limited engagement with standard educational materials
The need for culturally sensitive, human-centered care experiences
A desire to explore immersive technology without sacrificing safety, trust, or usability
The challenge was not simply technical — it was human.
Why Mayo Clinic Needed a Specialized Partner
While Mayo Clinic has world-class medical expertise, building a fully immersive VR experience required capabilities outside their internal scope:
Designing and engineering a custom VR platform
Creating cinematic 3D environments suitable for patients
Building realistic, emotionally grounded characters
Animating characters to real human voice performances
Streaming immersive content reliably to VR headsets
This required a team that understood storytelling, performance, real-time 3D, and deployment — as one system.
The Immersive Solution.
The Immersive Solution.
We partnered with Mayo Clinic to design and build a bespoke immersive VR platform tailored specifically for patient use.
The solution included:
A custom-built VR platform
Fully realized 3D environments
Original characters animated to real human performances
Emotionally grounded storytelling designed for patient comfort
A scalable system capable of supporting future content and updates
Every design decision prioritized emotional safety, engagement, and ease of use.
Designed for Real Patients
The immersive experience was designed to:
Gently guide patients through emotionally supportive scenarios
Reduce anxiety through presence and engagement
Feel intuitive, calming, and human — not technical or overwhelming
Full commercial on the use of our virtual experience for health care.
Outcomes & Impact
Mayo Clinic’s primary focus was not novelty — it was impact.
Key areas of success included:
Strong emotional response from patients
Increased engagement with the experience
Positive patient feedback and testimonials
Demonstrated feasibility of immersive care delivery
The platform demonstrated that immersive systems can be used responsibly and effectively in real-world healthcare environments.
Why This Approach Worked
This project succeeded because:
The experience was designed by filmmakers, not just engineers
Technology served the story — never the other way around
Emotional realism was prioritized over technical flash
The platform was built for real-world deployment, not demos
This combination is rare — and difficult to replicate.
Behind the Scenes
This project included:
Voice recording sessions
Character animation and performance direction
Environment design and optimization
Platform testing and deployment
Close collaboration with Mayo Clinic stakeholders
BTS of turning real cancer survivors into avatars to interact with patients.
A foundation for the Future
Beyond the initial deployment, the platform was designed to:
Support new immersive modules
Expand content over time
Adapt to additional patient needs
Serve as a long-term immersive infrastructure
This was not a one-off experience — it was a system.
Designing Immersive Systems That Deliver Human Outcomes
This case study represents one example of how immersive systems can:
Improve engagement
Address emotional barriers
Support safer, more effective care and training
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