This commercial was produced for HOPP Charlotte, a rewards-based mobile application designed to help users explore local breweries, wineries, and cocktail spots throughout Charlotte, North Carolina.

HOPP functions as a digital passport to the city’s beverage scene, allowing users to check in at featured “Hopp spots,” earn rewards, and engage with local businesses. Starks Media partnered with HOPP to create a high-energy lifestyle commercial that captures the social atmosphere, community engagement, and experiential nature of the platform.

Through dynamic cinematography, vibrant lighting, and fast-paced editing, this project highlights the app’s core features — including the “Hopp Spot of the Week” for double points and the Frequent Flyer rewards system — while visually reinforcing Charlotte’s thriving craft beverage culture.

For startups and tech platforms, video is a powerful tool for driving app downloads, building brand awareness, and establishing local credibility. This project demonstrates how strategic commercial production can elevate a mobile application into a recognizable lifestyle brand.

Starks Media specializes in startup video production, commercial storytelling, app promotional videos, and lifestyle brand campaigns across Charlotte, Albuquerque, and nationwide.