5 Advantages of Corporate Video Production

If you are a marketer, you probably need no introduction to corporate videos. There was a time when video marketing was considered to be a luxury element in your marketing strategy, but not anymore. A recent study published by Cisco claimed that in 2022, 82% of the global internet traffic is expected to come from video streaming and downloads. Whether you are a start-up or an established business, corporate videos are imperative to showcase your brand and engage your consumers online. 

Benefits of corporate brand video

1. SHOWCASE YOUR PRODUCTS AND SERVICES CREATIVELY

Engage your online audience with a creative display of products and services in your corporate video. There are several ways to convey your brand to the customers. No matter what your brand tone of voice might be, Starks Media, one of the best video production company in Charlotte, can help you plan and script your video right. Since videos are a highly engaging mode of communication, it's easier to create awareness about your products and services using a corporate video.

2. CONVERTS CLIENTS

When you have a corporate video embedded on a landing page, the conversion rates increase. They are 80% more likely to convert in comparison to a boring wordy landing page. Corporate videos will engage your website visitors and convert them into your clients. Believe it or not, videos have a great impact on the customers purchasing journey online. 

3. TELL A STORY ABOUT YOUR BRAND

A corporate video is a great medium to communicate what your brand represents. With the help of an experienced video production team, you'll be able to prepare a storyboard that is sure to capture the attention of your viewers online. Use your corporate video to tell your brand story and the benefits of using your products. Consumers absorb information in a video much faster than text as they are easy on your eyes, and there is a higher brand recall.

4. BETTER SEO RANKINGS

Corporate and educational videos are a favorite content choice for search engines. Videos tend to be the top results on search engines like Google and Bing. If you have a landing page with a corporate video optimized with transcriptions and tags, they are 53% more likely to appear on the first page of Google search. 

5.ENGAGING CONTENT FOR SOCIAL MEDIA

Corporate videos must be an essential part of your content marketing strategy. Create a compelling video about your brand and share it with your followers on social media. It will help you drive traffic to your website, create content engagement online and educate your consumers on social media platforms too. With the mobile-first strategy, make sure your videos are optimized for mobile devices too.  

While these are the advantages of creating a corporate video, in reality producing one can be a daunting task. You must have a professional and creative video production company by your side to help you create a corporate video that converts. Always work with content creators that cater to your brand needs. At Starks Media, we understand the world of video marketing like no other. We will help you bring your ideas to life and drive ROI for your business.

What is the Difference Between Corporate Videos and Marketing Videos?

Are you wondering whether you should use videos to promote your business?

While text or image-based content marketing is one of the most common ways to spread messages and portray companies, video marketing has gained a lot of traction over the last few years, and for good reason. Indeed, according to a study published by Oberlo, demand for video content is increasing, with 54% of consumers wanting to see more videos from a brand or business they support. Besides, in the same study, marketers reported getting 66% more qualified leads a year thanks to their video content.

However, choosing the right video format based on the purpose of your video is important. Are you wondering which format suits your needs best?

To assist you, we’ll highlight the difference between corporate and marketing videos so you can start planning your next project ;)

What is a Corporate Video?

Corporate videos aim to describe a company and raise awareness about an organization to its shareholders, community, prospective employees, and potential customers.  

Some of the key things corporate videos usually entail include:

• Highlighting the company’s values and mission

• Showing the history of a company

• Explaining the company’s vision and future strategy

• Sharing the company’s culture and introducing employees

HOWEVER, CORPORATE VIDEOS CAN ALSO BE USED TO TRAIN A NEW TEAM, UPSKILL SPECIFIC EMPLOYEES, OR UPDATE INVESTORS ON KEY METRICS AND TARGETS. 

The target of corporate videos is usually:

• Shareholders

• Investors 

• Bankers

• Governments

• Clients or customers

• Prospective business partners

• Employees and prospective employees

Benefits of Corporate Videos

MORE ENGAGING

According to a study published by Forbes Insight, 59% of senior executives prefer watching a video rather than reading through text. The main reason for this is the fact that videos are easier to process while being more engaging. They also allow you to humanize your company and showcase some of your best talents, turning your content into a powerful marketing and recruitment asset. 

COST-EFFECTIVE

Corporate videos used for training purposes (such as webinars) can significantly reduce your training costs as they allow your employees to watch them from anywhere in their own time and as many times as they want. 

A corporate video explaining your company’s history, values, vision, and strategy can also be clearer and easier to understand than a brochure or a manual allowing you to make your organization more memorable while reducing your printing costs.
Finally, a corporate video can also reduce your HR costs as it can be an effective way to attract new talent and showcase opportunities. 

HELP WITH GOOGLE RANKINGS

Having a corporate video on your website is an excellent way to boost your SEO and increase your rankings on search pages. Indeed, according to Optimind, websites that feature videos are 50 times more likely to be ranked on Google’s first page. 

What is a Marketing Video?

While corporate videos aim at selling a company or an organization, a marketing video (or a promotional video) is designed to sell a product, a service, or an event. A perfectly crafted marketing video can create buzz, increasing your brand awareness, your sales and ultimately improving your bottom line. It generally strives to explain to a brand’s community and its prospective customers why they should attend a specific event, why they need the product or service, or detail the product or service’s function.

THEY USUALLY ENTAIL:

• Promoting and explaining an existing service, product, or event

• Making your product or service memorable using a catchy phrase, song, or impactful storytelling

• Providing a quick bite to make your audience excited about an upcoming service or product

Marketing videos can be short (under one minute) or a bit longer (up to four minutes) and aim at providing a memorable experience to a brand’s community. 

They can be used on your website and professional platforms, but the most powerful channels to harness are social media platforms. Indeed, the nature of marketing videos is to create buzz and to be widely shared. As a result, using social media platforms can help your amazing marketing or promotional videos reach a broader audience.

The target of marketing videos is usually:

• Potential customers or clients

• Sales Staff

• Online and offline Customers

Benefits of Marketing Videos

INCREASE YOUR BRAND AWARENESS AND SALES

Marketing videos allow you to tell a compelling story and increase your brand awareness. Indeed, videos are easy and fun to watch and can be easily shared, generating comments, and likes. In addition to increasing brand awareness, having your videos shared on social media can provide credibility to your brand, leading to increased sales.

Marketing videos are also a great way to increase your sales as people are more easily convinced to purchase a service or product based on videos. In fact, 64% of consumers make a purchase after watching a video. 

BOOST YOUR EMAIL MARKETING CAMPAIGNS

Featuring videos in your emails as part of your email marketing campaigns can be a great way to increase your website traffic and engagement. Indeed, according to AB Tasty, including a video in your emails can increase your click-through rate by up to 300% and reduce your unsubscribe rate by 75%. 

As we get bombarded and overwhelmed with emails on a daily basis, adding compelling, funny, or how-to videos to your emails can be the best strategy to attract your audience’s attention. Besides, as mentioned before, viewers retain more information when watching a video than when reading a text.

VIDEO MARKETING CAN EXPLAIN EVERYTHING

When launching a new product or service, featuring an explanatory video on your homepage to explain your product or service to your audience and prospective clients can greatly improve your audience engagement. Indeed, according to a study published by Dreamgrow, 45% of businesses who use video marketing have an explainer video on their homepage, and 83% of them report that their homepage explainer video is effective.

We hope this article has provided some useful insights and helped you better understand the difference between corporate and marketing videos. At Starks Media, we strive to provide our customers with high-quality and impactful videos based on their needs. Indeed, we tell your story through compelling videos to allow you to convey your message effectively, connect with your audience and increase your bottom line. Are you wondering whether videos could work for your business? Don’t hesitate to get in touch here. We’d be happy to discuss your needs and how we can help.

How to Find the Best Corporate Videographer

With the shift towards digital media and digital marketing, videography has made quite an impact on the way companies market themselves. Whether you own a corporate entity or a small business in Charlotte NC, professional videography can be a big asset in your day-to-day operations. The challenge, however, is finding the best corporate videographer to suit your budget and your company vision. 

WHY DO CORPORATIONS NEED A VIDEOGRAPHER?

Social media outlets are not just for sharing pictures of your family vacation anymore. They have become a powerful marketing tool for many businesses and brands. In order to stand out from the crowd as a brand, you must have fresh, relatable, and intriguing content to draw a large audience and potential customers. Videography is a competitive approach to reaching your target audience. Companies that push video ads, Facebook and Instagram stories and posts as well as interactive websites tend to spark the interest of the public eye rather than businesses who don’t. 

Apart from the video and digital marketing aspect, large corporations also employ videographers to produce tools and resources for their staff. Training videos, safety tutorials, work presentations and other relevant information can be easily conveyed through professional videography. Functions and other events hosted by a corporation can be documented to capture company milestones, special occasions or to simply archive events for future use or viewing. 

WHAT TO LOOK FOR WHEN CHOOSING A VIDEOGRAPHER

If you are looking to hire a Charlotte videographer to work on your corporate projects, there are a few things that you should consider before closing the deal. Here are the main areas you should look at when browsing potential candidates to select for making a corporate video:

1. Look at their portfolio or past projects

Requesting some samples of work or a portfolio can give you a chance to view and assess the quality of work you are to expect from the videographer. 

• Does their style align with what your company has to offer? 

• Is the work professionally edited and of great quality? 

• Can you see your company being properly represented through their content?

• Does it look and sound good?

Depending on the direction your corporation may want to take, or the image you are setting out to promote or achieve, you must choose a videographer who can produce seamless productions and professional-level videos.  Knowing about their past projects and the clients they worked with is also important because you want to ensure you are aligned with a reputable firm. 

2.Look at their background

Having background information about a potential videographer hire can help you in choosing the best fit for your company. It can help you determine the integrity of the firm, their reputation, reviews and whether they have the experience to successfully produce content that matches your company’s vision. 

• How long has the videography company been established? 

• Do they have sufficient experience and expertise? 

• Are the team members qualified?

• What kind of reviews do they get?

3. Review quotations

It’s always a great idea to get several quotes to compare before settling on a videographer. Different establishments may have different services or packages. After consulting with a potential hire, explaining what you require and your available budget, a job quote will help you to determine whether you are getting the most out of your budget.

• What is the cost breakdown?

• What does the package include?

• How long will the job take?

• Are there any hidden fees?

  4. What to expect in the process?

Videography is a highly creative project. Coming up with content that makes an impact is no easy task. Can you trust the videographer to create content based on your company’s desires and guidelines? Some other important questions to ask include:

• How much of a role do you play in the content creation?

• How does the videography team make decisions?

• Are they able to work independently?

• Will they present drafts for approval before the final product is unveiled?

• Where will the work be conducted?

Takeaway

Corporations today have placed a lot of emphasis on using videography to achieve marketing goals and more. It’s become a central feature of any marketing scheme and continues to be competitive and innovative. Video production firms are popping up everywhere to meet the industry demands, however, you need to be meticulous when choosing a firm to hire. There are many different factors involved from costs to the actual quality of the videos and whether the content is suitable for your company’s image. 

If you need a competent and reliable Charlotte video production team, here at Starks Media, we deliver. Starks Media is a company dedicated to providing quality service, innovative ideas and expertise to produce captivating content. Check out our portfolio and contact us for a collaboration today!