What is the Difference Between Corporate Videos and Marketing Videos?
While text or image-based content marketing is one of the most common ways to spread messages and portray companies, video marketing has gained a lot of traction over the last few years, and for good reason.
Are you wondering whether you should use videos to promote your business?
While text or image-based content marketing is one of the most common ways to spread messages and portray companies, video marketing has gained a lot of traction over the last few years, and for good reason. Indeed, according to a study published by Oberlo, demand for video content is increasing, with 54% of consumers wanting to see more videos from a brand or business they support. Besides, in the same study, marketers reported getting 66% more qualified leads a year thanks to their video content.
However, choosing the right video format based on the purpose of your video is important. Are you wondering which format suits your needs best?
To assist you, we’ll highlight the difference between corporate and marketing videos so you can start planning your next project ;)
What is a Corporate Video?
Corporate videos aim to describe a company and raise awareness about an organization to its shareholders, community, prospective employees, and potential customers.
Some of the key things corporate videos usually entail include:
Highlighting the company’s values and mission
Showing the history of a company
Explaining the company’s vision and future strategy
Sharing the company’s culture and introducing employees
HOWEVER, CORPORATE VIDEOS CAN ALSO BE USED TO TRAIN A NEW TEAM, UPSKILL SPECIFIC EMPLOYEES, OR UPDATE INVESTORS ON KEY METRICS AND TARGETS.
The target of corporate videos is usually:
Shareholders
Investors
Bankers
Governments
Clients or customers
Prospective business partners
Employees and prospective employees
Benefits of Corporate Videos
MORE ENGAGING
According to a study published by Forbes Insight, 59% of senior executives prefer watching a video rather than reading through text. The main reason for this is the fact that videos are easier to process while being more engaging. They also allow you to humanize your company and showcase some of your best talents, turning your content into a powerful marketing and recruitment asset.
COST-EFFECTIVE
Corporate videos used for training purposes (such as webinars) can significantly reduce your training costs as they allow your employees to watch them from anywhere in their own time and as many times as they want.
A corporate video explaining your company’s history, values, vision, and strategy can also be clearer and easier to understand than a brochure or a manual allowing you to make your organization more memorable while reducing your printing costs.
Finally, a corporate video can also reduce your HR costs as it can be an effective way to attract new talent and showcase opportunities.
HELP WITH GOOGLE RANKINGS
Having a corporate video on your website is an excellent way to boost your SEO and increase your rankings on search pages. Indeed, according to Optimind, websites that feature videos are 50 times more likely to be ranked on Google’s first page.
What is a Marketing Video?
While corporate videos aim at selling a company or an organization, a marketing video (or a promotional video) is designed to sell a product, a service, or an event. A perfectly crafted marketing video can create buzz, increasing your brand awareness, your sales and ultimately improving your bottom line. It generally strives to explain to a brand’s community and its prospective customers why they should attend a specific event, why they need the product or service, or detail the product or service’s function.
THEY USUALLY ENTAIL:
Promoting and explaining an existing service, product, or event
Making your product or service memorable using a catchy phrase, song, or impactful storytelling
Providing a quick bite to make your audience excited about an upcoming service or product
Marketing videos can be short (under one minute) or a bit longer (up to four minutes) and aim at providing a memorable experience to a brand’s community.
They can be used on your website and professional platforms, but the most powerful channels to harness are social media platforms. Indeed, the nature of marketing videos is to create buzz and to be widely shared. As a result, using social media platforms can help your amazing marketing or promotional videos reach a broader audience.
The target of marketing videos is usually:
Potential customers or clients
Sales Staff
Online and offline Customers
Benefits of Marketing Videos
INCREASE YOUR BRAND AWARENESS AND SALES
Marketing videos allow you to tell a compelling story and increase your brand awareness. Indeed, videos are easy and fun to watch and can be easily shared, generating comments, and likes. In addition to increasing brand awareness, having your videos shared on social media can provide credibility to your brand, leading to increased sales.
Marketing videos are also a great way to increase your sales as people are more easily convinced to purchase a service or product based on videos. In fact, 64% of consumers make a purchase after watching a video.
BOOST YOUR EMAIL MARKETING CAMPAIGNS
Featuring videos in your emails as part of your email marketing campaigns can be a great way to increase your website traffic and engagement. Indeed, according to AB Tasty, including a video in your emails can increase your click-through rate by up to 300% and reduce your unsubscribe rate by 75%.
As we get bombarded and overwhelmed with emails on a daily basis, adding compelling, funny, or how-to videos to your emails can be the best strategy to attract your audience’s attention. Besides, as mentioned before, viewers retain more information when watching a video than when reading a text.
VIDEO MARKETING CAN EXPLAIN EVERYTHING
When launching a new product or service, featuring an explanatory video on your homepage to explain your product or service to your audience and prospective clients can greatly improve your audience engagement. Indeed, according to a study published by Dreamgrow, 45% of businesses who use video marketing have an explainer video on their homepage, and 83% of them report that their homepage explainer video is effective.
We hope this article has provided some useful insights and helped you better understand the difference between corporate and marketing videos. At Starks Media, we strive to provide our customers with high-quality and impactful videos based on their needs. Indeed, we tell your story through compelling videos to allow you to convey your message effectively, connect with your audience and increase your bottom line. Are you wondering whether videos could work for your business? Don’t hesitate to get in touch here. We’d be happy to discuss your needs and how we can help.
How to Find the Best Corporate Videographer
With the shift towards digital media and digital marketing, videography has made quite an impact on the way companies market themselves.
With the shift towards digital media and digital marketing, videography has made quite an impact on the way companies market themselves. Whether you own a corporate entity or a small business in Charlotte NC, professional videography can be a big asset in your day-to-day operations. The challenge, however, is finding the best corporate videographer to suit your budget and your company vision.
WHY DO CORPORATIONS NEED A VIDEOGRAPHER?
Social media outlets are not just for sharing pictures of your family vacation anymore. They have become a powerful marketing tool for many businesses and brands. In order to stand out from the crowd as a brand, you must have fresh, relatable, and intriguing content to draw a large audience and potential customers. Videography is a competitive approach to reaching your target audience. Companies that push video ads, Facebook and Instagram stories and posts as well as interactive websites tend to spark the interest of the public eye rather than businesses who don’t.
Apart from the video and digital marketing aspect, large corporations also employ videographers to produce tools and resources for their staff. Training videos, safety tutorials, work presentations and other relevant information can be easily conveyed through professional videography. Functions and other events hosted by a corporation can be documented to capture company milestones, special occasions or to simply archive events for future use or viewing.
WHAT TO LOOK FOR WHEN CHOOSING A VIDEOGRAPHER
If you are looking to hire a Charlotte videographer to work on your corporate projects, there are a few things that you should consider before closing the deal. Here are the main areas you should look at when browsing potential candidates to select for making a corporate video:
Look at their portfolio or past projects
Requesting some samples of work or a portfolio can give you a chance to view and assess the quality of work you are to expect from the videographer.
Does their style align with what your company has to offer?
Is the work professionally edited and of great quality?
Can you see your company being properly represented through their content?
Does it look and sound good?
Depending on the direction your corporation may want to take, or the image you are setting out to promote or achieve, you must choose a videographer who can produce seamless productions and professional-level videos. Knowing about their past projects and the clients they worked with is also important because you want to ensure you are aligned with a reputable firm.
2.Look at their background
Having background information about a potential videographer hire can help you in choosing the best fit for your company. It can help you determine the integrity of the firm, their reputation, reviews and whether they have the experience to successfully produce content that matches your company’s vision.
How long has the videography company been established?
Do they have sufficient experience and expertise?
Are the team members qualified?
What kind of reviews do they get?
3. Review quotations
It’s always a great idea to get several quotes to compare before settling on a videographer. Different establishments may have different services or packages. After consulting with a potential hire, explaining what you require and your available budget, a job quote will help you to determine whether you are getting the most out of your budget.
What is the cost breakdown?
What does the package include?
How long will the job take?
Are there any hidden fees?
4. What to expect in the process?
Videography is a highly creative project. Coming up with content that makes an impact is no easy task. Can you trust the videographer to create content based on your company’s desires and guidelines? Some other important questions to ask include:
How much of a role do you play in the content creation?
How does the videography team make decisions?
Are they able to work independently?
Will they present drafts for approval before the final product is unveiled?
Where will the work be conducted?
Takeaway
Corporations today have placed a lot of emphasis on using videography to achieve marketing goals and more. It’s become a central feature of any marketing scheme and continues to be competitive and innovative. Video production firms are popping up everywhere to meet the industry demands, however, you need to be meticulous when choosing a firm to hire. There are many different factors involved from costs to the actual quality of the videos and whether the content is suitable for your company’s image.
If you need a competent and reliable Charlotte video production team, here at Starks Media, we deliver. Starks Media is a company dedicated to providing quality service, innovative ideas and expertise to produce captivating content. Check out our portfolio and contact us for a collaboration today!
What Exactly Is Digital Marketing?
When you’re looking into various ways to grow a following for what you provide as a service or sell as a product, there are a couple of routes you can take.
When you’re looking into various ways to grow a following for what you provide as a service or sell as a product, there are a couple of routes you can take. Digital marketing, in particular, provides plenty of helpful tools that expand on traditional marketing. Marketing allows you to create a story for your customer about what you can add to their life. With digital marketing, you have more at your fingertips and more space to connect with your customers. With organic digital marketing, you can choose not to spend money but will have to be tactful and patient before you see results. You can also do paid digital marketing, which will allow you to interact quickly.
Organic Digital Marketing
As stated above, organic digital marketing is marketing that you don’t put money into. It’s more about creating content that will “organically” get the customer to your site. Through blogs that are rich in SEO, with this strategy you are hoping that whatever you put into the world would be attention-grabbing enough that the person reading would take time to find your information and learn more about you. The presence that you have on your social media accounts is also very important. Facebook, Instagram, and Twitter are great spaces to talk directly with your customers, advertise for deals that you are having, and give updates on new products or services. Unlike blogs, where you’re just informing your reader, social media allows you to make your customers feel like a part of the family. Having an active social media presence with video content and a responsive page runner can be a very affordable way to grow your base.
Paid Digital Marketing
If you are willing to put a bit of money into getting a great deal of money out, paid digital marketing is guaranteed to create growth. You can reach out to influencers and make a contract for them to talk about your product or services on their pages. You can also reach out to podcasts and pay to get on their show to be able to talk about what you offer. There are also ways to enhance your social media presence by looking into paid ads through social media. You can also look into video content marketing and connect with an agency to help you develop something eye-catching and innovative. While paid digital marketing costs money upfront, it often creates more money in the future.
Paid Social Media Ads
As mentioned before, putting money into your social media will greatly improve the connections you make with followers and make it easier to find new customers. Facebook and Instagram allow users to create a business account where they can pay for ads to be presented for a certain amount of time. TikTok allows advertisements for certain products and services. While you’ve already been connecting with your customers through your social media pages, paid ads will help you wrangle in new connections that might have never come across your page naturally.
Digital Marketing Through Video Content
Working with an agency to create video content can allow you to work with professionals who will be able to see your vision and turn it into something exciting. This content allows the viewer to understand your service or product better and engage with them on a deeper level. Creating exciting video content goes hand-in-hand with developing a strong social media base. Since people see thousands and thousands of videos daily trying to sell them products, you must work with people who can create original content that will stand out from the crowd. Without originality, it’s easy for your content to get lost on viewers. While using the tool of video content in digital marketing can be tricky, if done correctly, it can connect you to a whole new base.
In Conclusion: The Importance of Digital Marketing
You may still be wondering why digital marketing is important, especially if you already have a stable consumer base and have been successful with word of mouth. We’re in a technological age, where innovation and creativity are the best ways for products and services to be sold to consumers. With just a click of a button, most people have thousands of products and services easily accessible to them. So, you now have to work harder and be more open-minded about how you are going to get people interested. Digital marketing fills that gap between you and your customers. At Starks Media, we are always working to find better ways for you to connect.